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About

ADAMA® Entertainment  has produced multiple productions in the UK and across the world. The company has received multiple awards for its work, including four Olivier awards, two WhatsOnStage.com awards and a South Korean DIMF award.

Production highlights include Bonnie & Clyde (Arts Theatre and Garrick Theatre, West End and UK/Ireland Tour), Rock of Ages (two UK/Ireland Tours, Ostend and Berlin), The Last Five Years (Garrick Theatre, West End and Asia tour), Curtains (UK/Ireland Tour, Wyndham's Theatre, West End), Company (Gielgud Theatre, West End), Fame (UK/Ireland/Europe Tour, Peacock Theatre, West End), Chita Rivera in Concert (Cadogan Hall), The Last King of Scotland (Sheffield Crucible Theatre), The Phantom of the Opera in Concert (Beau Sejour, Guernsey) and The Wedding Singer (UK/Ireland Tour and Wembley Park Theatre).

ADAMA® has been the General Manager for Fourth Wall Live concerts and events including: Love Never Dies in Concert (Theatre Royal Drury Lane), Evita in Concert (Theatre Royal Drury Lane), Ariana DeBose in Concert (The London Palladium), Audra McDonald in Concert (The London Palladium), Sierra Boggess (Cadogan Hall), Jessica Vosk (Cadogan Hall), Jeremy Jordan in Concert (Theatre Royal Drury Lane), Bonnie & Clyde in Concert (Theatre Royal Drury Lane), Frank and Friends (Cadogan Hall), Keala Settle (Cadogan Hall), Shoshana Bean Sing Your Hallelujah (Cadogan Hall), Jenna Russell (Cadogan Hall), Jordan Luke Gage (Here @ Outernet) Jeremy Jordan and the Age of Madness (Here @ Outernet), Benjamin Rauhala and his West End Besties (Cadogan Hall), Live in London (Hippodrome Casino) and Eurobeat The Pride of Europe (online streaming).

The company also acts as the General Manager for the theatrical IP company, Creative Rights International (CRI). Backed by venture capitalist firm, Station12, CRI acquires and develops live stage rights and has a growing portfolio of live IP.

In 2022, ADAMA® became co-owner of MTS (Musical Theatre Studio): the North East's leading performing arts college.

Our people

Adam Paulden
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Adam has been producing and managing live entertainment for over 15 years. He has won multiple awards and is a member of SOLT (Society of London Theatre).
Adam Paulden
Managing Director
Jason Haigh-Ellery
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Jason is an entrepreneur who has many companies in the entertainment space, including the worlds largest independent audio drama production company, television companies and film companies. He has produced 16 West End shows and 30 touring shows.
Jason Haigh-Ellery
Chairman
Sam Quested
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Sam has worked as a General Manager for over 6 years. He has general managed over 20 productions which includes award-winning West End titles and high profile concessions
Sam Quested
Producer
Paul Morrissey
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Paul has worked as an independent producer for the past 20 years has produced over 40 shows in the West End and on UK and International Tours. His most recent productions include world premiers of: La Bamba the Musical, Graziano Di Prima’s: Believe, Wickies and When Darkness Falls.
Paul Morrissey
Producer
Jacob Glass
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Jacob has over ten years experience working in Film and TV, having produced two international drama series. He has also worked in accounts on a number of Hollywood studio feature films.
Jacob Glass
General Manager 
Alex Kais
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Alex is head of sponsorship for the Black British Theatre Awards, and has worked with Middle Eastern artists on producing album launches, concerts and West End shows both in London and Qatar.
Alex Kais
Production Co-ordinator
Srianti Alwis
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Srianti has over 25 years of experience in accounts for the theatre industry and has worked with many respected theatre producers over the years.
Srianti Alwis
Accounts Manager
Zahir Khares
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Zahir has worked as a model maker and set designer on both television and theatre productions such as BBC’s Dracula. He has also worked as a book keeper for many years between creative projects.
Zahir Khares
Accounts Assistant 
Hannah Lynch
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Hannah is an experienced HR consultant dedicated to optimising workplace dynamics. With expertises in talent management, compliance, employee engagement and development, focusing on fostering inclusive environments and workplace culture transformation.
Hannah Lynch
HR Consultant