About

ADAMA® Entertainment has produced multiple productions in the UK, Ireland and across the world. It is the recipient of coveted Olivier awards, a WhatsOnStage.com award and a DIMF award in South Korea. ADAMA® Entertainment has produced multiple productions in the UK, Ireland and across the world. It is the recipient of coveted Olivier awards, two WhatsOnStage.com award and a DIMF award in South Korea.

Production highlights include Bonnie & Clyde (Arts Theatre and Garrick Theatre, West End and UK/Ireland Tour), Rock of Ages (two UK/Ireland Tours, Ostend and Berlin), The Last Five Years (Garrick Theatre, West End and Asia tour), Curtains (UK/Ireland Tour, Wyndham's Theatre, West End), Company (Gielgud Theatre, West End), Fame (UK/Ireland/Europe Tour, Peacock Theatre, West End), Chita Rivera in Concert (Cadogan Hall), The Last King of Scotland (Sheffield Crucible Theatre), The Phantom of the Opera in Concert (Beau Sejour, Guernsey) and The Wedding Singer (UK/Ireland Tour and Wembley Park Theatre).

ADAMA® has been the General Manager for Fourth Wall Live concerts and events including: Love Never Dies in Concert (Theatre Royal Drury Lane), Evita in Concert (Theatre Royal Drury Lane), Ariana DeBose in Concert (The London Palladium), Audra McDonald in Concert (The London Palladium), Sierra Boggess (Cadogan Hall), Jessica Vosk (Cadogan Hall), Jeremy Jordan in Concert (Theatre Royal Drury Lane), Bonnie & Clyde in Concert (Theatre Royal Drury Lane), Frank and Friends (Cadogan Hall), Keala Settle (Cadogan Hall), Shoshana Bean Sing Your Hallelujah (Cadogan Hall), Jenna Russell (Cadogan Hall), Jordan Luke Gage (Here @ Outernet) Jeremy Jordan and the Age of Madness (Here @ Outernet), Benjamin Rauhala and his West End Besties (Cadogan Hall), Live in London (Hippodrome Casino) and Eurobeat The Pride of Europe (online streaming).

The company also acts as the General Manager for the theatrical IP company, Creative Rights International (CRI). Backed by venture capitalist firm, Station12, CRI acquires and develops live stage rights and has a growing portfolio of live IP.

In 2022, ADAMA® became co-owner of MTS (Musical Theatre Studio): the North East's leading performing arts college.

Our people

Adam Paulden
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Adam has been producing and managing live entertainment for over 15 years. He has won multiple awards and is a member of SOLT (Society of London Theatre).
Adam Paulden
Managing Director
Jason Haigh-Ellery
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Jason is an entrepreneur who has many companies in the entertainment space, including the worlds largest independent audio drama production company, television companies and film companies. He has produced 16 West End shows and 30 touring shows.
Jason Haigh-Ellery
Chairman
Tom O’Connell
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Tom is an award-winning producer whose credits include Hairspray The Musical, Priscilla Queen of the Desert, Beautiful Thing, The Boys in the Band, The King's Speech, Million Dollar Quartet, White Christmas and has previously worked as a producer for Fiery Angel, James Seabright and Mark Goucher.
Tom O’Connell
Executive Producer
Sam Quested
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Sam has been working as a General Manager for over 6 years. He has general managed over 20 productions which includes award-winning West End titles and high profile concerts.
Sam Quested
General Manager
Charlotte Barlow
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Charlotte has been at ADAMA for four years working across multiple touring, West End and international productions, most recently in the role of General Manager.
Charlotte Barlow
General Manager
Daisy Loving
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Daisy works creatively across ADAMA productions, spearheading the development of projects at the earliest stage.
Daisy Loving
Development Producer
Alex Kais
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Alex is head of sponsorship for the Black British Theatre Awards, and has worked with Middle Eastern artists on producing album launches, concerts and West End shows both in London and Qatar.
Alex Kais
Production Co-ordinator
Srianti Alwis
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Srianti has over 25 years of experience in accounts for the theatre industry and has worked with many respected theatre producers over the years.
Srianti Alwis
Accounts Manager
Hannah Lynch
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Hannah is an experienced HR consultant dedicated to optimising workplace dynamics. With expertises in talent management, compliance, employee engagement and development, focusing on fostering inclusive environments and workplace culture transformation.
Hannah Lynch
HR Consultant